Music channel Trace Urban don decided to expand their brand as them launch new Mobile Virtual Network Operator in SA
Now to help them bring awareness around their new venture, Trace reavel Tsonga princess, Sho Madjozi as the new official brand ambassador for Trace Mobile.
For one press conference wey hold for the iconic Ponte Tower in Joburg, TRACE Mobile announce the #NeverExpire campaign with Sho Madjozi in the lead. The campaign wan offer data, exclusive content, and lifestyle rewards.
According to Prescillia Avenel-Delpha, Chief Marketing Officer for TRACE Mobile;
“We are very excited to partner with Sho Madjozi because we feel she embodies everything about the TRACE brand and TRACE Mobile – our values and our multicultural appeal to young people. Much like her, we proudly celebrate and embrace Afro-urban culture.”
According to Sho Madjozi the partnership na perfect match for her brand;
“This is so dope! My phone and my music are two of my favorite things and now I get to work with a brand that combines them perfectly. Plus TRACE is unapologetically African, like me!”
Watch Sho Madjozi Huku video